It’s a common theme in every blogger’s inbox: product reviews to match fill-in-the-blank holiday. While bloggers appreciate the effort to link seasonal posts to reviews of your product, what they value even more is a creative relationship with a brand that allows them to personalize content for the maximum benefit of their audience.
It’s a win for everyone, really. If a blogger is authentic with his or her audience, then there is likely a trust built up that includes recommended products. If an authentic blogger writes about your product in a way that fits the style and tone of the site, her readers are going to take notice. The blogger gets to stay principled about what they share, readers continue to feel like they’re getting honest information, and brands benefit from all of that.
So, what can you do with bloggers around the holidays? Simple, be creative. Sure, gift lists are great, but how can you incorporate your product deeper than that? With Valentine’s Day and Easter coming up, the obvious crafts, parties and sweet treat posts are always a winner.
Look for bloggers who would normally write about crafting with their kids or baking for a sweetheart. What about a fashion blogger? What is she wearing for Valentine’s Day date night or is she throwing a stag party with girlfriends? How about kids’ fashion? Everyone loves a little girl in an Easter bonnet and boys in their Sunday best. All bloggers can be very creative with how they incorporate products into posts; they don’t stop at just party décor and desserts. Some may even surprise you with a post that has a little product review twist.
The best way to have bloggers incorporate your product into holiday posts is to be creative and collaborative. Be open to a blogger’s take on how they can best roll your product into a post that fits with their voice and appeals to their audience. An authentic blogger is the best blogger, for everyone involved.
About the Author: Cristie Ritz-King has been blogging since her kids were small, which makes her a grandma in the blogging world. She’s had so many professional identities that “what do you do?” is her least favorite question. Currently, she works as a crisis counselor and writes about fashion, fun and finding yourself in a house full of teens and tweens at Reinvention Girl.