It’s true what they say — we are visual people! More times than not, including a photo with your blog post or article is going to attract more eyes, more traffic, more pins and, hopefully, more revenue. So, what makes an image draw in readers? Use these 5 tips to take your image game to the next level.
Consumers don’t want to come to your blog to see a poor quality photo that was taken in a dimly lit room. Sometimes busting out the DSLR over your iPhone makes all the difference. My motto: Quality > Quantity.
Do your images match your content? There’s nothing more aggravating than being drawn to a beautiful photo of a tropical vacation, only to reach the landing page and find out it’s a fashion post. Don’t fool your readers — you’ll lose trust and loyalty.
Don’t you hate it when you go to visit a blog and their site takes forever to load? This is sometimes due, in part, to images that are too big for the site’s bandwidth. Cut down on load times and frustration by sizing images prior to posting, making sure each image is the same dimension.
Sometimes you’re writing an amazing post and can’t quite find the right image to match your content. It can be quite tempting to do a quick internet search, find something that matches and slap it between your paragraphs. Instead, turn to websites like Unsplash that offer stock images free of charge (and copyright).
Looking for others to share your post? Create images that make it hard NOT to share. Certain platforms cater to certain image styles and types, so keep that in mind when you’re putting a post together. For example, popular Pinterest pins are vertical with multiple images and colorful fonts.
Before you hit publish on your new and exciting post, ask yourself:
Is this image…interesting? emotional? inviting? If you answered yes to any of these three, you are good to go. Quality photos not only enhance your post, but your blog’s overall aesthetic.
Kait Hanson is a Hawaii-based writer who enjoys cooking, traveling with her husband, Dane, and playing with her chocolate Lab, Judy. Her work has appeared in The Associated Press, Huffington Post and various online media outlets. Kait’s daily musings can be found on her blog, or you can connect with her on Instagram and Twitter.