TED Talks to Inspire Your Marketing Strategy in 2016

January 15, 2016

Holly Pavlika

SVP, Marketing & Content at Collective Bias
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If you live under a rock and haven’t heard of TED Talks, let me give you the skinny: TED (short for Technology, Entertainment and Design) is a nonprofit organization dedicated to spreading ideas in the form of short talks, usually 18 minutes or less. There are lots of live events to choose from but anyone can watch recorded talks from their computer or mobile device…and you should be watching! These talks cover many aspects of business, marketing and motivation. They range from humorous to informative to inspirational.

It you’re a blogger or an entrepreneur that isn’t making TED Talks a part of your training and motivation plan, put this on your list of things to check out in 2016. Here are four TED talks that will jump start your marketing strategy and get you pumped to attack your goals.

“How to Start a Movement” by Derek Sivers

The gist of it: Funny, inspirational talk on leadership strategy.

Why bloggers should watch this: Bloggers and website owners might not see themselves as leaders. But why not? If you’re putting content online, what are you trying to do? Inform, entertain, pull on heartstrings or sell a product? Maybe all of those things. But, at the root of all of those reasons bloggers put content online?

To get followers.

If you want people to follow you, doesn’t that make you a leader? If you’re marketing something to the public, you’re a leader and an influencer. This gets you thinking like one.


“The Tribes We Lead” by Seth Godin

The gist of it: Some basic marketing talk infused with humor that transitions into a discussion on the importance of connections with others.

Why bloggers should watch this: Blogging and social media is all about making connections. Tribe membership connects people and ideas. Every blogger knows that networking is key. Seth motivates us to find our tribe and to make the most of the relationships we’ve formed through existing tribes. If you’re feeling “meh” about the way you network, this one is for you.

Tribes connect people and ideas and having the support of a tribe to market your product is key. This TED Talk is inspirational and hilarious and gives you the renewed interest to go out and find your people.

“404 – The story of a page not found” by Renny Gleason

The gist of it: This video is short – less than five minutes. It details how various companies used creativity and branding to customize their 404 pages.

Why bloggers should watch it: This video forces us to think about what our own 404 pages look like and how we might customize it to suit our audience but the overarching message is: little done right matter. Well-designed products build brands. How you treat your customers (or readers) when something goes wrong or how you say you’re sorry can reinforce their faith in you.


“How to Make a Splash in Social Media” by Alexis Onhanian

The gist of it: Funny illustrations of the power of social media.

Why you should watch it: Most bloggers or online marketers understand the power and necessity of social media but it’s good motivation with a good message and a reminder to be authentic.


TED has over 2,000 talks, searchable by subject and speaker. If you’re a blogger or small business, think about what you’re doing to invest in your training and motivation to make your enterprise the very best it can be. If the answer is “not much”, TED is a great place to start.


Jill Robbins is a published author and award-winning writer, speaker and wine snob. She writes regularly on her blog, Ripped Jeans and Bifocals. You can keep up with her on Facebook and Twitter.

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Share on LinkedInTweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Email this to someonePrint this page

Holly Pavlika

SVP, Marketing & Content at Collective Bias

Holly oversees marketing and PR. Holly, also a blogger, founded MOMentumNation while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency. She is an award-winning creative marketing industry veteran who was recognized in 2012 by Klout as the “most influential agency person” and uses her voice for social good with 10X10 Educate Girls, Every Mother Counts, Global Poverty Project and the UN Foundation Shot@Life campaign.