Blog Comments: How they Build Relationships

December 8, 2015
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Written by Julie Sancken

When I first started blogging, I loved getting comments. Granted, they were usually from family members or real-life friends, but I loved the engagement that it brought. Then, as my posts were being shared, I got comments from people that I didn’t know! They were from women who understood the phase of parenthood I was facing or they liked the DIY project I posted. I started making “friends” with people I didn’t even know, and reading their blogs, too. It became fun to see what posts would garner more comments and interaction and I started to narrow down my blogging “niche”. I learned a lot about my readers just from reading the comments that they left.

According to a survey done by blogging.org on WordPress.com blogs, there are over 400,000 comments left on blogs on a daily basis. That’s a huge number, and it goes to show just how strongly blogging relationships can be. But what’s the secret to getting blog comments? How do you motivate people to engage in your website?

Create Engaging Content

Creating content that readers can identify with or have a use for is the biggest way to engage your readers. Write about what you know and what inspires you! Your readers will be able to sense your excitement through your writing and feel compelled to engage in that conversations with you.

Respond to Comments

People leave comments because they want to continue the conversation. Return the courtesy and respond promptly– this increases your chances of building a relationship with your readers.

Ask Questions

In most of my blog posts, I end with a question to my readers. This encourages them to leave a comment and continue the discussion! I love hearing other people’s point of view, even if it is different than what I post. It helps keep open minds and keeps your readers engaged.

Comments are an integral part of blogging and a great way to interact with your readers. By keeping your content interesting and asking questions, you can keep your readers engaged and coming back for more.

About the Author: Julie attended Illinois State University and graduated with a degree in Family and Consumer Sciences. She is a wife to her high school sweetheart, and stay-at-home mom to Brayden (6) and Kenley (3). In her spare time, she blogs over at Just Julie Ann and has her own photography business. She enjoys life in Central Illinois helping with her husband’s farm and at her parents’ aerial application business.

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