Written by Kait Hanson
Whether you use your blog to make a steady income or just a little side cash, working with brands is one of the best ways to do it. Getting started can be completely intimidating – how to pitch, implement your campaign and deliver results – it can seem insurmountable no matter what size blog you operate.
Follow these tips for successful work with brands and, in turn, your blog!
Before you even begin thinking about working with brands, you need to first evaluate the worth of your blog reach and your time. Take time to put together a media kit (and keep it updated to ensure you are delivering accurate statistics every time), so that brands can quickly identify if you are a good match for their campaigns. Reach and audience are two of the most important aspects of brand work.
Who is reading your blog and following your social channels? Cater to them! Nothing is more forced or fake than when a food blogger starts putting together fashion posts. It comes off as contrived and you lose trust within your community. It’s easy to see money signs when a brand reaches out with an opportunity, but don’t lose focus on who your primary audience is.
You wouldn’t show up to a job interview without a resume, right? So, don’t engage in conversation with a business or brand without knowing what you’re going to say. Develop a concise, yet catchy, pitch that emphasizes your value, audience and reason for wanting to formulate a partnership. Whether it’s a product you swear by or your favorite snack, find a connection and use it during initial outreach.
So you’ve sealed the agreement with the brand — now what? Get to work! Many companies offer direct deposit, so you’ve already been paid and the brand is waiting for your post to go live. Work diligently to create an end result that you can be proud of. One thing I always keep in mind when working on posts is “Would I be happy with this post if I were the one paying for it?” It’s a great way to keep the company’s perspective at the forefront of your mind throughout the process.
Some of the best brand work is a long-term partnership. This is great for two reasons — continuity amongst readership and brand loyalty with the business. Establishing a long-term contract or agreement with a brand is a great way to engage fellow brand enthusiasts, as well as showcase your loyalty to the product or business.
About the Author: Kait Hanson is a Hawaii-based writer who enjoys cooking, traveling with her husband, Dane, and playing with her chocolate Lab, Judy. Her work has appeared in The Associated Press, Huffington Post and various online media outlets. Kait’s daily musings can be found on her blog, or you can connect with her on Instagram and Twitter.