Written by Charlotte Cahill
Brands are failing to communicate with shoppers on social media, or waiting far too long to respond. It’s tough to answer all questions with a 21% increase in social messages, but a response rate of 16.35% is unjustifiable, considering the impact on customer experience.
Retailers have focused their attention on flooding their feeds with promotional posts. While people don’t want to be bombarded with these, they are seven times more likely to respond to them after the brand interacts with them in a meaningful way.
While consumers are bombarded with holiday marketing and promotional messages, it’s important to build personal connections with them. Personalization and implementing user-generated posts with recipes, videos, how-to tutorials, and impactful images can set you apart from competitors.
Social media should be leveraged to help spread holiday cheer, from inside the office, to outing new products. Giving an inside look at the company culture, documenting holiday parties and activities, decorations, and more adds a human element to the organization.
Make it simple with easy to find share buttons so users can easily let friends and family know what’s on their wish list!
Pinterest is more about shopping than any other social media platform. Use gift guides to create boards for various audience or gift categories. Adding “Pin It” buttons to product images will allow users to pin to their own boards. Brands can take it one step further and invest in Rich Pins, which automatically add extra important information about the item such as price, availability and product description.