Correcting the Disconnect Between Brands and Influencers

October 26, 2015
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Written by Ashleigh Evans

Brands and bloggers can collaborate to create a great relationship together, but sometimes there can be a disconnect. While bloggers demand respect for their hard work, brands expect influencers to make a big impact with their work. Here’s five tips for brands working with bloggers.

Communication is key. Before reaching out to an influencer, be sure you know exactly what you’re looking for in your campaign. Having a set plan will keep most confusion at bay. Communicate what you want and what your budget and deadlines are. Staying organized from the beginning proves to influencers that you are a brand worthy of working with. If any changes occur, be sure to inform all parties involved.

Contracts protect both sides. After efficient communication is in place, signed contracts will protect both parties. Be sure to include due dates, where to report links and any pertinent information. If any issues occur, these can hold people accountable.

Remember bloggers don’t work for FREE. Blogging is a profession and the influence can reach millions. Do not expect a blogger to work for free. Create a budget to fit your needs and don’t forget to appreciate your influencers’ hard work. This will help create relationships that can last years. Remember: if you treat your influencers badly, the word will spread!

Social media numbers aren’t everything. The first question many brands ask is about your social media numbers or reach. Heads up: high reach does not mean quality work. Working with bloggers with every social media range is a great idea—many smaller bloggers have a tight community of readers.

Do your research. Check out the websites of influencers you want to work with. Is their writing style what you are looking for? Do they create quality content? When reaching out, make it personal to show that you’ve actually read the blogger’s’ work. Don’t be afraid to request other writing samples as well.

In the future, I believe many more companies will be working with influencers and creating fantastic relationships can benefit both sides.

About the Author: Ashleigh Evans writes about food, family and shares budget tips on her blog Dash of Evans. She lives in Grand Rapids, Michigan with her husband, three girls and two crazy rescue dogs. You can follow along with her crazy life on Instagram and Facebook.

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