Written by Rachel Majors
Take a well deserved work break and catch up on the latest in online news. Let us know what you think in the comments!
Brand engagement on social media networks seems to be decreasing, according to a new study from Forrester Research. The study showed interactions with brand posts on Instagram fell to 2.2 percent this year from 4.2 percent the year before. So, what’s going on? Social media followers may have reached their limit on the content they want to consume on social media. This doesn’t mean that the days of social media marketing are over. Brands have to rethink the way they create content for their social media audiences. An engaging content experience creates open engagement with audiences, and brands have to start creating conversations around content. Millennials make up the majority of consumers on social platforms and prefer ads that don’t appear to be ads. They want creativity and subtleness in their ad viewing experience. Will brands pick up this trend of creating content based ads and conversations around them? We’ll see. To read more in the article, click here.
Is your search engine everything you have ever dreamed of? Probably not. It can’t read your mind or give you the exact information that you need when you need it. Keyword searches are helpful but limited, and can be frustrating. The Internet is moving towards context and content. Context will deliver relevant information to the user based off of personal information gathered from browsing history, social platforms, location and more. Does this sound a little creepy? Maybe, but your personal data is already being used. At least a context-based Internet could be useful to our personal lives. What do you think about the future of the Internet? Read more on the topic here.
Brand Ambassadors can establish valuable trust with audiences while providing word-of-mouth marketing. Learn the pro’s of using Brand Ambassadors and tips for integrating them into your marketing plan in our new whitepaper, “The Path to Influence: Amping Word-of-Mouth Through Brand Ambassadors” by Holly Pavlika, SVP of Marketing and Content at Collective Bias.