Good Eats: Food Paired with Social

September 15, 2015
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Written by Sam Freeze

Everyone loves food. It drives economies, fails diets, and even inspires television channels devoted entirely to mouth-watering delights. We consume food content paired with Gordon Ramsay meltdowns, silky radio advertisements, and more and more through our social media newsfeeds. Here’s some reasons why food content works so well with social media.

Finding Food

About half of all consumers learn about food through their social networks through captivating posts like this skinny chicken fettuccine alfredo from Katerina at diethood.com and these salted caramel pretzel pecan bon bons from Ashley at bakerbynature.

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Mining for Millennials

Food social content especially resonates with millennials, a demographic that spends on average 5.4 hours on social media a day. When information is needed, millennials flock to social media and the internet. 68 percent of millennials ask their friends before selecting a restaurant, and when grocery shopping for something new to make, 69 percent of millennials say that they look up recipes on their mobile device while in store. Enticing content like these Santa Fe stuffed peppers from Aimee at shugarysweets and Chocolate covered strawberry s’mores from Jordyn at almostsupermom is perfect for targeting millennials cruising the aisles at the store.

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Harking for Hispanics

Being the largest growing demographic in America, reaching Hispanic consumers is more important than ever, particularly on social media. 80 percent of Hispanic adults in the U.S. use social media, versus 70 percent of whites and 75 percent of African Americans. They also tend to be bigger spending consumers. Hispanics spend 14 percent more on routine shopping trips and 10 percent more on stock-up trips and shop more frequently.

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