Facebook Buy Buttons: Fab or Fad

September 24, 2015
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Written by Shannon Stubbs

If you are a small business owner, you know the struggle of keeping people engaged and on your site. After all, if people aren’t there, you aren’t selling things. Facebook joined forces with Shopify to allow you to make purchases directly from your newsfeed. Instead of leaving Facebook to make purchases on a company website, you now have the power to make shopping even easier.

The Buy Button that you may see while scrolling through the newsfeed is fairly new and businesses are loving it. After all, with Facebook reach at frustrating low, you never know when your update will be seen but you want to be sure that you can maximize your profit. By allowing people to buy right then and there, you gain a customer and that customer will likely continue to see your status updates in their newsfeed.

From your Facebook business page, you can see the results of your sales under your analytics page so you can see what time people are making purchases so you know when the best time to share with your readers is. While Buy Buttons are only available to a select few merchants, expect that to change. Slowly Facebook will begin allowing more merchants to begin using Buy Buttons in their Facebook ads.

Think of what this means for business owners – you scroll through your newsfeed and suddenly see something you are in love with and have to have. You buy it. The reality is that what that item is wasn’t even in the plans for you to purchase but suddenly bam! It’s right there in your face and you bought it. Instead of waiting for people to be searching for that specific thing, you now have people buying something they may not have even been planning to purchase. This is a huge upside for businesses.

Are you a small business owner hoping to use the Buy Buttons to increase sales? Where do you feel this will take marketing on Facebook? What do you feel would make this even better for store owners?  

 

About the Author: Shannon is a busy mom of 3 wonderful little ones, Realtor, and blogger. You can find her at www.OurPieceOfEarth.com where she writes about just about anything. You will find a variety of topics including parenting tips, eco friendly living tips, party planning ideas, recipes and so much more. Soon you will find homeschooling tips, tricks and fun activities.  

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