Useful is the New Cool with Millennial Parents

August 13, 2015

Colleen Vaughan

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Millennials are growing up: one in four is now a parent. Also, over the next decade, over 10,000 babies per day will be born to Millennial women. Jeff Fromm’s new book, Millennials With Kids – Marketing to this powerful and surprisingly different generation of parents, gives marketers insights into a generation that is flipping the classic notion of parenthood on its head. They choose lifestyle above all and change parenthood to fit that. Technology is not shunned, it is used to simplify parenthood’s everyday challenges.

In Holly Pavlika’s new MediaPost Moms:Engage article, she forms the greatest insights from Fromm’s book to bring brands a list of the ten things they need to know about the Millennial parent. Number 1? “Millennial parents are people, too. They aren’t all about diapers and baby products.” To learn more about Millennial parent marketing and why useful is the new cool, head over to MediaPost.

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