The Weekly Bias: Instagram Simplifies Advertising and Facebook Notes Make A Comeback

August 27, 2015

Rachel Majors

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Written by Rachel Majors. 

There’s never a lack of social media news. Let us know what you think in the comments!

Facebook Notes Are Back In Action 

Facebook Notes are back. What are Facebook Notes you ask? The long form content option Facebook offered before a post could be 60,000 characters. You might remember it from people mass posting “25 Random Things You Didn’t Know About Me” in 2008. The social platform is bringing Notes back to keep up with the reestablished blogging trend. Facebook hopes that users, especially teenagers, will use Notes to post and read longer stories. This is a good sign that blogging is back with a vengeance (and profitable.)

Instagram Advertising For All

Instagram has kept a very exclusive advertising platform over the past few months. Brands wanting to participate in ads on Instagram had to negotiate with a special sales rep and pay a minimum of $200,000. The social platform recently opened up their ad buying options to the public. Almost anyone can purchase ads now with the new online buying tools offered by the platform. Instagram ads have been extremely successful since they started. Users have reacted positively to the visual format of ads while they scroll through their feed. Could that be because limited brands could buy ads on the social site? We’re interested to see how the new system works.

Now Showing: Tweets in Google Desktop Searches

If someone has posted a positive or negative Tweet about a brand, there’s a strong possibility that it will start showing up in a Google search. There have been rumors that Google is buying Twitter and this is the beginning of the arrangement. This addition to a Google search has the potential to influence consumer behavior. People trust other people’s reviews and a negative Tweet could turn a potential customer away. Learn more about the changes here.

 

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