Written by Rachel Majors
There’s never a dull moment in social news and we’re determined to keep you updated. Here’s what’s going on this week. Let us know what you think in the comments.
Facebook continues to improve customer service options for brands. Users will now be able to send a message to businesses directly from ads that are in their News Feed. Page administrators will also have the ability to create a FAQ section to provide quick access to customer questions. To read more on the new changes click here.
Jet.com, a new online shopping site offering club prices to users, has potential to shake up the eCommerce world. The site allows users to place items in a “Smart Cart” that determines shipping costs based off of distribution site and whether or not multiple items can be shipped in one box. It will also make suggestions for other products that complement the products already in the cart. Users can choose to opt out of a return option to make the order cheaper. Jet.com has developed a pricing algorithm to provide deals to users. They’re currently taking losses on items and will only make a profit from the $50 membership fee. A seemingly difficult technology platform designed like financial trading systems is an interesting choice for an online retailer. Click here to read more.
It took Google four years and millions of dollars to accept that Google+ isn’t going to be a competitor to Facebook. The company has decided to step away from efforts of trying to revive the platform. This action has made spectators think that Google will buy Twitter. Twitter’s stock has been in trouble after the company’s CEO left, and Google still wants a social networking site with the ability to collect data. Twitter’s financial problems may be enough to put this purchase in perspective for Google. We’ll be watching to see how this turns out. To learn more on the possible change, click here.
“Netflix subscribers consumed more than 10 billion hours of programming last quarter, all ad-free. This means there were 10 billion hours when marketers could not reach many of their most valuable customers”. 10 billion hours! Are consumers moving towards sites like Netflix and HBO Now to avoid programming interruptions from advertisements? It’s beginning to seem that way to marketers. According to this article by Skyword, there is a new creative shift coming to marketing. The consumer is craving stories from brands and in order to stay connected, brands will have to start creating stories consumers will accept when interrupting their programming. Sustainable storytelling could change the marketing landscape completely. For more on this topic, click here.