Written by Rachel Majors
The weather is hot and so is this week’s social media news! Let us know what you think in the comments.
Amazon Prime Day, a global shopping event, is taking place online today, July 15. Amazon is offering Prime members “more deals than Black Friday” to celebrate the site’s 20th birthday. The one day event will bring Prime shoppers Lightning Deals, seven Deals of the Day and free shipping as always. Members can also experience Prime Photos, an unlimited photo storage option, while participating in the #PrimeLiving Photo Contest to win a $10,000 Amazon Gift Card. There’s a lot happening on Amazon today! Not a member? Sign up for a 30-day free trial of Prime to get in on today’s deals.
Building a local niche community can sometimes be a daunting task to leaders. In-person networking takes time that a lot of people struggle to find. Facebook’s wide outreach abilities can help ease the trouble of finding group members. By searching for people who like other groups similar to your niche, you can find people who will benefit from your expertise and grow your community. Outreach templates, rewards and personal engagement are just a few tips offered in this article for building a successful niche community.
Can Shopper Marketers Reach Millennials?
Millennials make up “80 million shoppers with one trillion dollars in buying power…” according to this article. Brands are constantly looking for ways to reach the influential generation, but it’s difficult. Millennials seem to be all over the place when shopping. They’re not brand loyal yet, they crave money saving deals and can give or take when it comes to shopper marketing. One-third of Millennials are active on shopper media while almost the same amount are completely detached. Don’t give up hope, there are still opportunities to reach these shoppers through creative strategies, active targeting and using different media to reach the generation.