Instagram is a unique platform for sharing and engaging with your followers. It requires great visuals, either photos or videos, and finding the right voice, as well as the right value to your brand, can be difficult for many people.
You’re not going to drive site traffic, or see results from Instagram with a click-tracking campaign. But it’s extremely valuable for interacting with your followers and fans, and it’s very powerful as a visual branding tool.
As with other social platforms, stay away from images that look like ads, unless there’s a specific reason to use it that you know will work. People want to see and understand more about you as a person or brand here, so show some love to your followers with exclusive information, behind the scenes videos, or images that show your appreciation of them as your supporters.
Insider Tip: If you’ve used Instagram very long, you’ve likely seen someone oversaturate a post with hashtags. Avoid the temptation to do that. Use 3-5 relevant hashtags in your photo. However, if you really have a purpose in using more hashtags, because you have specific streams you want your content in, put the rest of the hashtags in as a comment. Your photo post won’t look overloaded, and you’ll still get your visibility in the other hashtag streams.
Instagram videos can be as simple as a behind the scenes sneak peak at an event, a hyperlapse video of a run through your store aisles, or funny and clever entertaining clips. Whatever you use, be sure to mix in video in your stream. It’s easy to fall into thinking you need a perfectly produced professional video like big brands – but don’t overthink it. Just get something up there for your followers to enjoy.
The largest brands on Instagram post an average of 23 times per month. So post regularly to stay top of mind for your followers. Instagram can feel more intimidating than dealing with text posts on Facebook or Twitter, but it doesn’t have to be. Have fun with it, and show personality, and your audience will respond.
Infographic by Grayce Holcomb