For most parents, back-to-school time means pulling out wallets to purchase new backpacks, school supplies, clothes and more for their kids. In fact, back-to-school sales are expected to reach about $56.3 billion this year. Targeting parents during this “time” has become a more complicated process than ever before. As some parents start their shopping well in advance, a study by America’s Research Group found that 58% of parents want to wait until the winter holidays to spend money when retailers increase their sales and deals. So how can brands and retailers effectively reach back-to-school shoppers when such a large shopping window exists?
In her new MediaPost article, “Back-to-School with Millennial Moms,” Holly Pavlika interviewed Jeff Fromm, author of Marketing to Millennials, to find three things brands should keep in mind when targeting the group.
Tip #1? Remember she is very pragmatic. To ramp-up your back-to-school marketing strategies, read the full article on MediaPost Engage:Moms.