Another big week of announcements from some off the biggest names in the social media world. The biggest news this week all had one thing in common: Ads! As marketers, we are getting some pretty cool new toys to play with.
If you’re a Pinterest user, you likely know what this means: empty bank accounts and credit card debt. Pinterest is a great place to discover awesome things, and now when you discover an awesome thing you want, you can buy it right from Pinterest. Pinterest will not take a cut of the sale, but expect brands to pay to promote their buyable products. It will be interesting to watch how this plays out – in our own testing, Pinterest Ads were really expensive for the results. Perhaps this button will make that more worthwhile. (Source: Pinterest Blog)
It’s a big week for buying things! These new ads allow several types of direct response actions, including Learn More and Buy. They’ve only recently offered ads, and it remains to be seen if this new format will actually make money for Instagram and Facebook. Given the wealth of information Facebook has on us, it’s definitely worth considering if you have a social ad campaign with pretty pictures planned on Facebook, or another social network. (Source: Instagram)
Google Now’s new On tap features in the upcoming Android M allow Google to scan your emails, texts, and pretty much anything else on your phone to understand what’s going on, and what will soon be happening in your life, and help you out with reminders, directions, or dinner reservations. What does this mean to marketers? Intent-Based Ad Targeting – the holy grail of advertising. (Source: Collective Bias Blog)
GIF’s are pretty much the greatest thing ever for reacting to emails, sharing your thoughts, or making a joke. Tumblr’s new GIF search feature just made it a lot easier to find that perfect reaction GIF. Enjoy. (Source: The Verge)