Written by Rachel Majors
A news week where Donald Trump announces that he’s running for president with the line, “I’m really rich” can get pretty interesting. If you’re trying to ignore that news, we have the latest in social media for you. Let us know what you think in the comments below.
Pinterest’s buyable pins took the lead in social media news a few weeks back and the company isn’t stopping there. They recently announced a new search feature for users along with verified accounts for public figures and celebrities. The search feature will allow users to view popular pins, trending topics and even misspell words without hindering the search results. Pinterest hopes these user friendly updates will encourage more interaction and engagement. [Source: Social Times]
Twitter is adding autoplay videos and changing video viewability standards for promoted Tweets. The videos will look and work like Instagram’s new update, automatically playing without sound as you scroll down the feed. Advertisers showed concern for how promoted Tweets with videoes would be counted and charged with the new autoplay feature. A view will only be chargeable when the video is 100 percent in-view on a device for at least three seconds. Consumers are showing to prefer videos in social media. We’ll be watching for how brands and users can benefit from this new feature. [Source: Twitter Blog]
Facebook recently added another app to its social empire. Users expressed frustration with the limited ability to privately share photos with Facebook friends. They wanted the ability to socially share a collection of pictures without showing the whole world. Facebook responded by making the new photo sharing app, Moments, for users to create private groups to share their photos with. The app can create a certain feeling of exclusivity with those who attended an event or activity while targeting a different audience than would normally see publicly shared photos on Facebook. [Source: Social Media Today]