Is Video Essential for Growing Social Media Influence?

June 9, 2015

Courtney Velasque

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According to a recent eMarketer article, adults in the US spent 5 hours and 31 minutes each day watching video this year. Clearly it’s time to include video in your content plan.

People consume two types of video online, short form and long form. According to Google, short form video means less than 10 minutes and long form video means longer than 10 minutes. For someone to stick around for 10 minutes, your video must engage viewers and keep them wanting more. Finding the right type of video to share is important. In most instances, short form video will meet your needs and those of your viewers.

The average attention span in 2015 clocked in at 8.25 seconds so your videos must be quick and to the point. I would challenge Google to revise their definitions to less than 2 minutes for short form and longer than 2 minutes for long form.

To get started creating video, take old blog posts and use them as inspiration. A written tutorial on how to produce beach waves in short hair can easily become a video tutorial. Take a recipe, channel your inner Martha Stewart and turn it into a video how-to. In addition to writing detailed reviews, make a video sharing the usage of the product.

Your storytelling skills need to shine anytime you produce content, but especially in videos. If someone watches a long form video of a food review, they can see the food, but they cannot smell, taste or feel the product. Help the viewer open their senses so they virtually share in your experience. Describe how the item tastes using words like buttery, tart like a lemon and sweet like a strawberry dipped in sugar. Describe how the item feels using words like creamy, warm, or bubbly. Use words like sweet jasmine, fresh lemon scent or chocolate to convey a sense of aroma.

Producing video should be your #1 goal and you need to start now. Whether you make a short form or long form video, remember to tell the viewer what you will give them right from the start.

“Today I will show show you how to make Chocolate Peanut Butter Dream Bars for a Yummy Snack”.

Now get to it!

Show them the final mouth-watering product and then provide the recipe. Have all of the ingredients measured and ready to combine. Show any difficult to understand techniques or instructions. Bringing your recipe to life will help grow your traffic and expand your readership/viewership.

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