Marketers are finally catching wind that influencers are key to any brand strategy involving wanting to bring in new audiences. Many influencers, namely mom influencers, have more highly-engaged audiences than many top brands. With this massive rise in influencer marketing, comes a need for best practices. These influencers have built up their impressive audiences because they are masters of their craft, whether that be storytelling, social media, recipe creation, photography or a mixture of all the above. With that in mind, they should be treated (and compensated) as such.
In Holly Pavlika’s new MediaPost article, “Five Dont’s In Working With Mom Influencers,” she outlines best practices for approaching influencers with compensation offers, including, “Don’t send them free products in exchange for writing about the brand – and then expect the products to be returned.”
To learn her other four crucial influencer tips, go to MediaPost Moms:Engage.