April showers bring May flowers…and new updates to many of your favorite social media platforms. Here’s what’s going on in the world of social. Let us know in the comments below what you found important in the headlines and bylines this week.
Since Snapchat released Discover (an in-app feature of “Stories” from different brands such as Comedy Central and CNN) in January, viewership has dropped as much as 30 to 50 percent. With Discover being the basis of their revenue model, there is a clear need to drive growth. The app has rolled out a new update that lets users send clips from Discover to their friends. Users can add their own drawing and texts before sending off the clips. Discover messaging could be the key in reminding users that all this branded content lives just a few swipes away.
As Google+ is attempting to transition the lagging social platform to the more focused ‘Photos and Streams’, Google announced the addition of Pinterest-like Collections. These Collections give users the ability to group like-minded posts into topic-based sections. The idea is basically a Googlized version of specified Pin boards, but Collections like “Tech News” and “Business Tips” are more likely to show up than “Wedding Inspiration”. Will this facelift help the network finally rise in the ranks?
For years, Facebook has allowed users to volunteer data to third-party apps about their friends including their status-updates, location and interests. Users can now only volunteer data about themselves. The new migration to Graph API 2.0 has forced many apps to go dark that had relied heavily on “friend data,” such as Job Fusion and Jobs with Friends. However, the changes are a refreshing move for Facebook in giving users more power over the data they choose to give out.