Written by Rachel Majors
Event features, video ads, Twitter mobile searches…oh my! Here’s what’s going on the world of social media this week. Let us know what other social topics you found interesting in the comments below.
Facebook events should be getting more user-friendly in the next few months. The social platform has big plans to revamp the way events are created, viewed and featured. Facebook is also working on the idea of a separate events app. Updates will allow users to see who has looked at invites as well as invite non-Facebook users to events. One-on-one chats and event sharing will be available in the Messenger application to help users efficiently communicate with one another. Facebook events are a great way to connect with people all over the world and some brands are even using them to sell products. We’ll be on the lookout to see how effective the changes are in the future. [Source: Ad Week]
Pinterest has updated their advertising options with new mobile video ads in user feeds. Video posts will play when a user scrolls over an ad and pause when they move past it. This addition should catch the attention of users and create a more interactive advertising experience. In addition to video ads, Pinterest is introducing two new pricing options, paying for engagement or by action. The platform is moving quickly with advancing promoted pins after taking eight months to offer the service. It will be interesting to see what Pinterest does next. [Source: Recode]
Google and Twitter advance mobile searches
Your tweets could start showing up in Google mobile search results. Google and Twitter recently teamed up to make tweets more accessible. Users can now Google a twitter handle, specific tweet, trending topics or hashtags instead of searching Twitter. The update provides an opportunity for Twitter to reach a wider audience. Twitter is working to reach more users and is hoping that Google, the largest search engine, can help with this. It’s refreshing to see two platforms working together instead of competing for user traffic; we’re interested to see the collaboration in action. [Source: Mashable]