Podcasts are growing in popularity in the United States, especially among moms. They have more things to do in less time while staying connected with the world. Serial, a growing podcast, has successfully created space for women to enter the social conversation and create content. Podcasts are giving moms the availability to do it all and know it all at the same time.
Holly Pavlika shows how brands can use podcasts to break through the clutter and reach the highly influential audience of moms in her latest MediaPost article, “Reach Moms Through Storytelling And Podcasts”.
To learn more on how podcasts are changing the way busy moms can receive information, check out MediaPost Engage:Moms.