Father’s Day was created with a simple mission – to honor paternal bonds and the positive effect they can have on society. In the past, paternal relationships were strictly between father and son. In today’s society, the definition of family is evolving, and an increasing range of relationships are being celebrated on Father’s Day. These relationships could include step-parents, relatives, friends, in-laws, partners and more. With so many gift-giving opportunities for such a wide ranges of people, marketers have a bigger consumer group to cater to than ever before.
So how can marketers reach consumers on sentimental, family-oriented holidays like Father’s Day?Think content. In Bill Sussman’s new Progressive Grocer article, “Inspiring Ideas to Boost Mother’s and Father’s Day Sales,” shows three ways the power of content can inspire consumers when deciding where to shop on holidays like Father’s Day.
Bill states that “ideas and inspiration are key to connecting with consumers as they search for what to give or do for the loved ones in their life in celebration of upcoming holidays.” Learn how to tap into this by heading over to Progressive Grocer.