Social media is one of the most ubiquitous mediums available, yet the positive impact it can bring to businesses and their marketing strategies is still severely overlooked. Company executives typically speak their own language and may fail to see the value in investing time and money with social media. Bill Sussman, CEO of Collective Bias, and Scott Monty, EVP of Strategy at SHIFT Communications, have set out to clarify some of the mystery around social media for corporate executives in their new ebook, You Get Social. But Does Your C-Suite?
We are in a post-advertising world. Learn how to navigate it by:
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