The Weekly Bias: Google’s Mobile Search, Twitter’s DM’s and FB’s News Feed

April 24, 2015

Mailena Urso

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Perhaps the biggest news for the week is that a Full House spinoff is definitely happening. If that doesn’t interest you, then here are a few topics that may. We’d love to know what you found important in the social news in the comments below.

Google boosts ranks of mobile-friendly pages on mobile search

With mobile traffic surpassing desktop search traffic, Google has started boosting mobile-friendly websites to the top of mobile search results. This allows mobile searchers to easily find results that won’t require them to zoom and tap just to see a webpage. This update affects only search rankings on mobile devices, in all languages globally and applies to individual pages, not entire websites. There’s a lot that goes into how Google ranks your page. Being mobile-friendly is now an important signal, but quality content is still a factor. Here are 4 Simple SEO Best Practices to Remember, and here’s a handy tool to test to see if your site passes the mobile-friendly test.

Twitter allows users to receive DMs from anyone

On Monday, Twitter announced that all 288 million users will be able to receive direct messages from any user, even if they don’t follow you. Users will have to check the box under their security and privacy settings to activate this feature. Before, you could only send a direct message to those you followed, and could only receive messages from those who followed you. This is just one of the several updates Twitter has rolled out since the start of the year, which have included group direct messages, the ability to share and edit video inside Twitter and the revamped retweet with comment feature.

Facebook updates News Feed to balance content from friends and pages

On Tuesday, Facebook announced three updates to help balance out the content we see in our News Feed, which is the most random thing ever to me. I rarely see content from my husband, but always see what my “friend” who I haven’t talked to since elementary school does. One of the updates fixes this problem by ensuring the content posted directly by the friends you care about shows up higher in your Feed. The other update makes stories your friends like or comment on appear lower down the Feed or not at all, and the last update relaxes the rule preventing users from seeing multiple posts from the same source in a row.

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