Several predictions have been made that whites will no longer be the majority in the U.S. by 2043. However, EthniFacts research based on factors such as mixed-race families shows that the tides changed back in August 2014. American families are becoming increasingly interethnic which means culture is more fluid than ever before. What does this mean for brands?
To find out first-hand, Holly Pavlika interviewed Tara J. Frank, VP for Multicultural Strategy at Hallmark, in her new MediaPost article, “The Multicultural Diversity of Motherhood”. Tara has been tasked with transforming consumer efforts for the century-old company through a multicultural lens.
Why is culture siloing ineffective for marketing strategies? What can brands do differently? Find out at MediaPost Engage:Moms.