Search on Steroids: Use Google Alerts to Tighten Your Brand

April 14, 2015
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Written by Jacqueline Wolven 

As a blogger, you need all the tools you can get to stay ahead and one of the strongest (yet, oldest) tools is Google Alerts. They give you the power to stay aware of the brands you are working with, the brands you are targeting, your own name, your kids, and even the organization that you do work with.

Setting Up an Alert

Google has made this easier. Head to and it will allow you to enter the search term that you are interested in receiving email alerts about. It will show you a preview of the type of alert for that search term.

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You then have options about how often you want to receive the alerts, what sources you want the alerts to be pulled from, language, region, how many results do you want, and where do you want them emailed to.

I usually choose to have them sent once a week – but if you are really monitoring an event, campaign, or brand you might want them sent more frequently.

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Why Set Them Up?

You look smart. Really, you will know what is happening with the brands that you are working with and be able to understand a bit of the bigger picture. Beyond that, you are able to keep tabs on your own name, the campaigns that you are a part of, and the organizations that you are involved with in real time.

Bonus for Families

As your children get older, they will get more involved with things outside of what you drive them to and they will probably land some exciting opportunities and awards. If you do an alert for their names, you will receive that in your inbox and not miss a moment of their success.

Get Ahead of the Pack

Being informed is part of the game. Industries change and companies move quickly. If you are a super informed blogger, you might have access to opportunities that others don’t. You can see a trend or talk to a client about a possibility based on the alert that lands in your inbox. Maybe a favorite brand is opening in your area, a new product that is part of your lexicon is being launched, or maybe a destination is launching a new attraction. Knowing all of that can put you ahead of the pack and give you the opportunities to pitch new and exciting ideas for future projects.

About the Author: Jacqueline Wolven, an AARP speaker, Huffington Post writer, and Main Street Director for Eureka Springs, Arkansas, is the author of her own life and maybe someday an actual published book. She writes about living simply and doing good work with relentless authenticity (her current projects include small town marketing, personal branding, small business marketing, entrepreneur coaching and keeping those around her accountable with the #30DayChallenge). She is available for consulting with your organization and speaking nationwide. Follow her on Twitter @jackiewolven, on Facebook at Jackie Wolven and at

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