Written by Erika Sevigny
Behind most successful blogs are creative people that like to get things done and have a vision for the future. They’re hard workers, exemplary planners and total go-getters.
If you talk to great bloggers with well-developed, loyal followings, many of them will admit that yes, they planned and worked hard for it… but they also got a little bit lucky on their road to success.
For some bloggers, “getting lucky” meant having a post mentioned or linked to from a major news publication or being invited to talk about their blog on a local news station. For others, it meant getting hundreds of thousands of re-pins of a particularly amazing recipe or outfit. For still others, their lucky moment was making a lifelong friend by bonding over a shared favorite book in the comments section of their blog.
Luck is the unexpected sparks of connection and excitement that boost our blogs and our morales in a way that planning simply can’t do.
With St. Patrick’s Day here, here are a few ways to set yourself up to harness the Luck of the Irish so that you can have more of these moments of brilliance and prime yourself and your blog to take full advantage of a lucky moment in the future.
Leave a comment on a new blog. Tweet at a fellow blogger to tell them how they have inspired you. Send an email to a brand that you love and want to work with. Tell a friend what you’ve been up to on your blog.
One of the best ways to grow a thriving blog with an engaged readership is to involve others and the very best way to do so is to reach out to someone else and tell them about your blog.
By actively sharing your story and reaching out to people that might just love your blog, you’ll gain confidence and your reach will naturally widen in a way that will open the doors for you to get very lucky by having the right person see your blog at the right time.
Use a stunning photo of yourself, take time to polish your blog’s layout and remember that you never know when your blog will be seen by new eyes. Staying true to your look, feel and purpose in everything you do will make your space memorable and will prime you to take advantage of whatever kind of luck comes your way.
While blogging is a pretty solo pursuit for many people, successful blogging requires getting to know others – both your readers, potential readers, brand representatives and your fellow bloggers. Make it easy for people to reach out to you by sharing your email address, Twitter handle or other preferred method of contact and making that information easy to find on your blog.
Most people read blogs to learn something new, to relate to others that are going through similar experiences or to inspire their own creative thoughts. When bloggers take a generous, sharing approach to their content and create something special that solves a problem or sparks a new idea for others, they’re more likely to keep readers coming back time and again.
Making little miracles for your readers will entice them to share and remember your blog as a resource that makes a true difference in their lives.
While it may seem like they did, most blogs didn’t become successful or gain a large following overnight – they slowly built up over time by showing up daily or weekly to interact with their readers. Even when it seems like no one is reading or interested in your content, one of the best ways to set yourself up for luck in blogging is to show up and continue pouring your heart into your blog, day after day, week after week.
In summary: be approachable, reach out, do your very best work and stick with it. In due time, a bit of luck will find it’s way to your blog!
About the Author: Erika Sevigny is a lifestyle blogger and Digital Marketing Specialist from St. Louis, Missouri. She’s a passionate believer in the power of connecting people through compelling storytelling and has been helping brands and small businesses leverage online media to do just that for the past four years. When she’s not working, you’ll find her tasting every craft beer in city of St. Louis, attempting to figure out her DSLR, or sharing her own story through her lifestyle blog, All Things E.