Are there differences in social media network preference based on your ethnicity? According to Pew Internet, Facebook is the most frequented platform regardless of ethnicity. However, Instagram is more popular with blacks and Hispanic users than with Caucasians. 34 percent of Hispanics and 38 percent of African Americans use Instagram to only 21% of white users. Interestingly, Pew points out the age of Latinos is much younger than white or African American social media users so a higher use of a visual platform makes perfect sense.
The chart below shows you the breakdown by social media platform. [Click photo to enlarge.]