Social Networks: What’s Popular Based on Ethnicity?

February 10, 2015

Holly Pavlika

SVP, Marketing & Content at Collective Bias
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Are there differences in social media network preference based on your ethnicity? According to Pew Internet, Facebook is the most frequented platform regardless of ethnicity. However, Instagram is more popular with blacks and Hispanic users than with Caucasians. 34 percent of Hispanics and 38 percent of African Americans use Instagram to only 21% of white users. Interestingly, Pew points out the age of Latinos is much younger than white or African American social media users so a higher use of a visual platform makes perfect sense.

The chart below shows you the breakdown by social media platform. [Click photo to enlarge.]

FT_15.01.27_latinoSocialMedia

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Holly Pavlika

SVP, Marketing & Content at Collective Bias

Holly oversees marketing and PR. Holly, also a blogger, founded MOMentumNation while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency. She is an award-winning creative marketing industry veteran who was recognized in 2012 by Klout as the “most influential agency person” and uses her voice for social good with 10X10 Educate Girls, Every Mother Counts, Global Poverty Project and the UN Foundation Shot@Life campaign.