Smartphones are today’s personal assistant for people of every demographic, especially moms. With a to-do list miles long and minimal time to cross tasks off, moms are constantly on the search for phone apps that will save them time and money. To gain insight into which apps moms are consistently going to, Holly Pavlika polled the Social Fabric community of 3,000 influencers for her latest Mediapost article, “What Brings Shopping App-iness To Today’s Moms?”
Influencers’ top go-to apps included:
With app downloads in the shopping category doubling year-over-year, retailers will have to better differentiate their apps and truly listen to what their customers are looking for. To learn what it is about certain apps that causes moms to utilize them again and again, check out MediaPost Engage:Moms.