Quality Content Impact Facebook Ads Effectiveness

January 6, 2015
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Facebook Ads have grown to be one of our most effective channels for driving awareness of Collective Bias content online. When Facebook gave us the opportunity to participate in the new Facebook Audience Network platform, we jumped at the chance.

Facebook Audience Network gave us the opportunity to reach outside of traditional Facebook sidebar and Newsfeed ads and reach mobile customers in other apps. The results were fantastic – and Facebook agreed.

We are very proud that Collective Bias was recently included in a Facebook case study showcasing companies who achieved far above average results in the new Audience Network ad platform.

We saw an increase of 15% in campaign reach, and our Click-Thru Rate improved 1.7X our traditional rates. The primary driver of this increase was the right balance of great visuals and compelling content. High quality imagery catches the attention of a viewer, but the promise of engaging content that would provide value to them is what helped drive the click. Those factors along with Facebook’s Audience Network platform allowed us to reach new audiences in more effective ways.

Collective Bias CEO Bill Sussman noted, “Facebook is our top channel for driving new visitor acquisition and engagement in the digital space. Our top ask has always been: more scale. The Audience Network helped us achieve this, and allowed us to increase mobile reach by 15% while driving a CTR 1.7x higher than Facebook inventory. We are extremely pleased and look forward to ramping up efforts in the Audience Network.”

Want to learn more about how Collective Bias can help you reach your target consumer with the right content for Facebook ads? Contact us to find out more.

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