Like most shopping methods, Millennials are moving away from the habits of their parents and opting for a wide range of choices when deciding where to buy groceries. Straying from traditional grocery chains, they are spending their dollars at specialty, club, mass retailer and convenience stores, according to Barkely. How then are marketers to reach these unique shoppers and their ever-expanding wallets ($200 billion by 2017)?
In her new Mediapost article, “Get Creative With Your Millennial Grocery Shopper”, Holly Pavlika, SVP of Strategy at Collective Bias, identifies three key findings in order to lure and keep Millennials as dedicated aisle-browsers in your store:
Learn more about this unique, experience-driven generation and how to achieve resonance with on MediaPost Engage: Moms blog.