The Auto Industry’s Missed Opportunity: Female Consumers

January 16, 2015
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Holly Pavlika, SVP Strategy at Collective Bias, takes on the auto industry in her interview with Jody Devere, an automotive expert and the Patty of “Ask Patty.”  Seventy-five percent of moms believe they are the sole decision maker when it comes to automotive purchases, so it’s clearly important for car makers to take steps toward making this demographic feel comfortable while car shopping. Devere says the two keys to doing this are to increase the number of women working in the auto industry and accommodating women in the role of consumer.

In addition, Devere and Pavlika list out tips to help automakers connect with women. From listening to the female consumer, attending “women-centric” conferences, and hiring more women, they dive into tactics that would make the industry more relevant to moms, allowing them to unlock the missed opportunity of the female consumer.

Read more at MediaPost.

 

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