By Hunter Poole
In today’s social media driven society, it should come as no surprise that brands are spending more and more ad dollars on campaigns driven by social media (about $6.2 billion by the end of 2013). But the real questions is, are they spending in the right way? Are they simply buying banner ads that no one is clicking, or are they implementing programs that create brand advocates and influence purchase intent? As a brand, if you read that and can confidently answer the latter, you’re doing something right.
So, you may be asking yourself, what makes a social marketing campaign successful? Cliche but true, the answer is that there are many factors at play. At the end of the day everyone wants their social campaigns to go “viral”. Unfortunately for brands, there’s no special algorithm or secret sauce that you can buy and sprinkle on your campaigns to make them go viral. It just doesn’t work that way. However, if you are reading this and you think you have that secret sauce, please call us!
I digress. Today’s marketing is no longer a one way street. It’s a conversation. A conversation that will happen whether you like it or not. As the CEO of Amazon once said, “Your brand is what people say…when you’re not in the room.” So, how do you create social campaigns that 1) have the potential to go viral, and 2) influence the conversations that are happening while you are not in the room in a positive way? It’s simple. Follow the three tips below.
Working with social media in the right way will only continue to grow with significance over time. It’s where your current customers are and where your potential customers could be. Give your social presence a heart – it could be the key to your marketing success.