Holiday Madness

November 18, 2014
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True Holiday Madness Has Started–$650 Billion in Projected Spending.

‘Tis the season to feel the pressure to get out and start your holiday shopping. My inbox is already brimming with holiday emails. The stores have already decked their halls and presented numerous holiday offers. I have bought one present for my Secret Santa. And as I begin to write this, I am planning on what else I can buy online today and cross off my list. The holiday madness has truly begun…

Do consumers really need to wait for Black Friday or Cyber Monday?

I don’t think so. We are still two weeks away from Thanksgiving, yet free shipping, price matching and other sales tactics are already being deployed in hopes of jingling the cash register. Amazon curated a top toy list with its “Amazon Mom” program in the hopes of directing sales its way and also launched Wishlists just in time for the season. In addition, Amazon started a “Countdown to Black Friday” event slashing prices on 15,000 items, looking to get their share of the holiday spending. QVC, Walmart and Target have also launched major deals. The store wars are officially on.

IBM predicts Cyber Monday will be a big day with a 15.8 percent increase in ecommerce sales over last year and Black Friday will have a 28 percent increase, according to Adobe.  The Forrester Research crystal ball will hopefully reveal $89 billion in sales over November and December, prompting a boost to the American economy, brought on by 3.4 million new web users.

What will help drive holiday purchases?

Mobile:

AppLovin’s latest study predicts 30 percent of Cyber Monday transactions will come from mobile to the tune of $750 million in sales. Both webrooming (the practice of searching online and then buying in-store) and showrooming (searching in-store and then buying online) will be taking place as shoppers search for the best deals, recommendations from peers and store locations. Last year, 52 percent of shoppers used their phones throughout their holiday shopping (Google and Ipsos MediaCT, 2014).

Content and social media:

Content will play a huge role. Gift ideas are filling social sites already as shoppers look for meal preparation ideas, decoration tips and gift lists. Pinterest and Instagram will be important channels for marketers to leverage to drive inspiration and traffic using gift guides. Make sure you have Pin It buttons on everything on your website.

 

Offerpop did a study that showed 67 percent of marketers will be spending more on social media than last year to drive traffic to their websites. The 70 million Pinterest users, 1 billion users on Twitter, 1.28 billion on Facebook, and 1.6 billion on Google+ makes for a very social world.

Here’s a great infographic from Curalate with tips for using Pinterest and Instagram. I’m off to do some holiday shopping.

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