So stated a recent study by Chartbeat.
Chartbeat conducted a survey of 542 Internet users between the ages of 18-65 showing sponsored content has a trust issue. I would have liked to see the examples that were given for the content. Well, in fact, no examples were shown at all. It was a 13-question survey just asking for opinions on different types of sponsored content. I wonder how many of that age group even read mommy blogs.
Does higher quality mean professionally produced? If so, I argue that many mom bloggers create posts whose photography is stunning and whose storytelling is phenomenal and a lot more relevant for their target audience.
Quality is critical to a mommy blogger’s success. No one follows someone who puts out inferior content.
It seems that just calling a blog a “mommy blog,” automatically discounts its value. After all, what credibility would a mom have? Personally, I hate the term “mommy blogger”. I am a blogger who just happens to be a mom.
I’d like to set the record straight.
1. Many mommy bloggers are college graduates. They aren’t dummies. I’ve met PHDs, doctors, teachers and more that are so-called mommy bloggers.
2. They do sponsored posts because it allows them to work from home and bring in income while taking care of their children.
3. They rely on the income to pay bills. I’ve heard personal stories over and over again about a blogger payment coming in just when a family needed it the most.
4. Not all mommy bloggers write about being a mom, diapers and formula. They write about politics, critical issues that affect families like access to healthcare, fashion, social good and more. The moms of Moms Rising almost got important gun legislation through the Senate.
5. No self-respecting mommy blogger I know would write a sponsored post just for the money. They have taken years to build a following for their blog based on trust. If they become a shill, they know they will lose those relationships.
Yes, quality is critical to any form of content– the writing, the fact checking, the photography and the storytelling. And just like there is some awful blog content, there is more than the fair share of idiotic, un-relatable, magazine ads, display ads and television spots.