Boo! It’s no secret that Americans are passionate about holidays, and Halloween is no exception. As the second-highest grossing commercial holiday after Christmas, U.S. consumers go all out on Halloween, spending billions of dollars on everything from costumes and candy to greeting cards and party supplies. To avoid digging a grave for missing this holiday, marketers should be targeting shoppers early through social media efforts. From the infographic below, learn just how early consumers start their spooky shopping, how they’ll be spending the haunted holiday and more. Check out this infographic, The Rise of The Halloween Shopper.