With the collective buying power expected to reach $1.5 trillion by 2015, the U.S. Latino market is in high demand and marketers need to start pushing their marketing dollars towards them. Latinas in families are seen as the primary decision makers in the household. They are creating the shopping lists, cooking meals, taking care of their children, paying the bills, and so much more. While they are holding their family together, they are relying on social media to express their voice and to look for advice.
Hispanics are influencers and they are influenced by others. From the infographic below, you can see that…
Hispanics shop together and trust their family and friends opinions.
Hispanics use social media when shopping.
It is important for Hispanic families to sit down together for meals.
It is time we learn about this untapped super shopper and address this growing market.