Their impact and clout can be seen everywhere from the shopping aisles where salsa now outsells catsup, to social media where superstar Shakira is the MOST liked person on Facebook with more than 100 Million followers. As you may have noticed, brands are clamoring to capture the attention of Latinos (as well as our increased buying power). With this new found focus on Latinos many brands are realizing that in order to attract their dollars they need to address Latinos differently with targeted strategies and culturally relevant messaging.
At Collective Bias, we have also taken notice of this “new voice” in shopper media. To address the growing market demands as well as our client’s needs we developed, ColectivaLatina, a specific community and business team of Latino marketers and influencers that is focused on reaching, connecting and winning with the Hispanic shopper. ColectivaLatina’s community of social influencers allows brands to impact Latino shopping habits by harnessing the power of cultural influence by using the thoughts and opinions of other Latinos.
To better understand how we utilize culture to activate Latino shoppers, check out our new video which is also featured on our website. Additionally we have featured links to content authored by our Latina Influencer’s, illustrating how they are weaving brands into their everyday lives and creating connections with their followers.
Bienvenidos a ColectivaLatina!