Today’s shoppers can experience the moment of truth anywhere they can interact with brands-which now happens on a daily basis via Facebook, Twitter, Instagram, a website, anywhere they can get Wi-Fi or a cell phone signal. Thanks to social media, brands can build loyalty and trust with these daily interactions. A shopper’s path-to-purchase isn’t just a trip to the store and a decision to buy while standing at the shelf anymore. But how can brands use social content to harness the power of influencers to win over shoppers before they even get to the store? Amy Callahan, Collective Bias’ Co-Founder and Chief Client Officer, shares the details in a webinar, scheduled for September 30th.
The webinar will discuss understanding the implications of social media on traditional marketing, the 5 C’s of the social path-to-purchase, and how brands and retailers use social to drive awareness, loyalty, traffic and sales. Register for How Social Media Impacts Traditional Shopper Marketing and learn the power of social content.