Lions, Tigers and Business, Oh My!

August 6, 2014
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What do lions, clowns and business have in common? President and CEO of Collective Bias, Bill Sussman, recently shared his insights in The American Genius.

Taking inspiration from his time as VP of Marketing for Ringling Bros. and Barnum & Bailey, Bill delved out five core business lessons. Lesson number one? In the raucous arena that is today’s constantly changing marketplace, a strong core team is essential. No matter what kind of service or product your business is offering to the rest of the world, it will not succeed without the substantial foundation that only a supportive roster of employees can provide. Each department within your business should be considered as important as the next: each act should collectively contribute to an overall stellar show. If you are not striking the right balance of responsibility and accountability in each department, it will visibly show through in your delivery to the public. When that balance is found, the result is as dazzling as an acrobat flying hundreds of feet in the air. “A successful delivery means a loyal customer base and a means to grow sales year after year,” Bill said.

To learn how every workday should be like opening night at the circus and other paramount modern business lessons, read Bill’s article here.

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