Do you wish you could have the real-time big picture overview of your social media presence? Do you long to create one place where you can view everything you publish, plus track responses and see the chatter about your brand? Aggregation may be the solution.
RebelMouse, created by former Huffington Post CTO Paul Berry, reached 17 million unique visitors in November 2013. Fast Company recently named RebelMouse one of “The World’s Top 10 Most Innovative Companies in Social Media.” They must be on to something with this revolutionary publishing platform.
With its Pinterest-like interface, RebelMouse allows brands to show-off their content in a familiar visual style. That is progress over scrolling through an endless feed. The easily embedded tool, which allows brands to create a Social Home Page, is a prime way to use content as advertising.
Early adopters of RebelMouse, like Burger King and Pepsi, realized the value of displaying thousands of tweets and images from their customers. You can and should find a place in your marketing plan for the powerful tool.
How RebelMouse Works
RebelMouse uses a freemium model—the basic plan is free. The Primetime level costs $500 per month, while the Enterprise level costs up to $5,000 per month.
It is simple and easy to set-up your site. After opening an account, you create a page and decide what you want to share. RebelMouse then captures your feeds from Twitter, Facebook, Instagram, Google+, LinkedIn, etc. You can use tags, keywords or hashtags to cull the information.
You may opt to allow RebelMouse to choose which content is displayed or you can customize your page to fit your needs. You can also add original text, photos and video directly to your RebelMouse page. There are many options for topic-specific tabs and visual themes. You can add multiple sub-pages to your RebelMouse site too for a broader share of voice.
Once established, you use your RebelMouse page(s) to create a stand-alone website or you can add it to your existing website or blog. Your page can embedded in a sidebar of a preexisting page or blog for a real-time feed. There are many uses for a variety of PR needs.
The best way to understand the power of this tool is to look at what brands are doing with it. Here are a few examples:
RebelMouse for Personal Use
This platform is not just for mega brands. Bloggers will find RebelMouse useful in promoting their content. You can use your social media presence to create buzz and establish expertise in your niche. Some are even using it to find a job.
Any online content (articles, blog posts, guest posts, photos, videos, designs, etc.) can be placed on your RebelMouse page. It is a great way for a web designer or photographer to present their professional portfolio.
RebelMouse is still evolving as new features and functionality are added. It is unbelievably easy to use, yet incredibly powerful while living up to its slogan— “making content more” and its promise to “let your content roar.”