Mommy blogging, and blogging in general, has come along way over the past few years. What started as a hobby of posting pictures and talking about daily challenges and adventures, has become a true means of income for women. With advertisers, marketers and entrepreneurs investing money into mommy blogging, it has opened a new set of doors for mommy bloggers.
But long gone are the days when a blogger is known merely as a “blogger”. They are real people sharing real experiences that are influencing consumers online, they are Influencers. These influencers are opening the doors of their home to their followers through visual content and storytelling, producing trustworthy content.
Courtney Lawless, VP of Community, was interviewed by NPR and shared why bloggers and brands like to work with a shopper social media company, Collective Bias. Click here to listen to Courtney’s interview, it starts at the 17 minute mark.