Despite having fully-packed agendas in their hometowns, today’s socially-connected moms are finding the time to voice their concerns about causes based in other countries, continents, even hemispheres. Social media brings the world to one’s fingertips, meaning moms are able to stay in the know about an array of issues that are both locally and globally-impacted.
Holly Pavlika explains just how influential globally-connected moms are when paired with major corporate charity efforts in her latest MediaPost article, “Have You Heard Of The Global Zip Code?” Campaigns such as Girl Up and brands like Johnson & Johnson’s Clean and Clear are achieving powerful resonance with moms and through moms by putting them at the center of engagement strategies that drive conversations around important causes such as healthcare, education and economic development. These unique but ever-increasing partnerships induce principal governments and corporations to listen up and take notice to the causes these moms hold to high regard.
Today’s global moms are highlighting the importance of corporate social responsibility and how it plays into not only current conversation but future support by customers. Learn more on MediaPost Engage: Moms blog.