Written by Jamie Smith
How to Cultivate Blog Ideas Through Blog Marketing Part 1: Methods For Growing Blog Ideas
So you’ve been writing a personal blog for a while now or perhaps you’ve been ghostwriting a company blog. When you first started, you were filled with ideas but over time the zeal—and the ideas—have run dry.
Or perhaps you want to start a blog and are scared there just isn’t enough to talk about?
Writer’s block can be frustrating but a few simple tools and resources can help ease the pain and bring you some much-needed insight and inspiration.
Whether you’re writing a personal blog or business blog, easy-to-follow methods can help fill your editorial calendar for weeks, if not months.
Build a blog “library”: Libraries are supposed to hold volumes of valuable information, right? Build a resource of information about your company or niche blog topic. For company blogs, a “library” would have blog topics such as: how to hire for their specific services (what questions to ask or what criteria to follow); what makes a good service provider for their specific services; and perhaps a glossary of terms for the industry that a consumer would encounter but might not find familiar.
What about for personal blogs? A blog “library” would require a bit more creativity but topics such as what each main category is about and why it fits the blogger are important. Readers desire real stories and desire to understand why bloggers write what they do. Within the specific categories, a “how to” or “resource” blog could also be useful. For example, for a gluten-free foodie blogger it’s important to explain what gluten-free means and what kinds of food can or cannot be incorporated in a gluten-free lifestyle.
Create a series: Blogs really should be no more than 300 to 700 words. If you find that you’re writing and it goes over that, or if you have multiple points under the same topic, consider using a series. For example, with a company blog “library,” it’s easy to create a “how to hire” series if you have more than one key service. In a series, it’s always good to refer to the previous blog and then allude to the next blog’s upcoming topic. A summary blog can also be done at the very beginning or end of the series that gives a brief synopsis of each topic. Publishing the summary before the shorter blogs would let you introduce the series but publishing a synopsis afterwards would make it easier to link to all the previous blogs in the series.
Repurpose/update old blogs: This is mostly for already established blogs but finding a new way to express old topics not only creates more blog fodder, it might spark a new interest from readers. Another way to repurpose old blogs is to create a series, like is described above. Say you have a post about the top five uses for Borax (a common household chemical). That could be expanded into five different new blogs.
Check back on the CB blog for additional ways to break your writer’s block in “Part 2: Best Places to Find Ideas!”