Preparation for Syndication

May 22, 2014
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Written by Mike Abb

So you’re a photographer, blogger, videographer, artist, actor, or musician. You work tirelessly making your content/product the best you can. The focus can take so much of your time that when the product is finally polished enough for you to release to the masses…. you are just plain burned out on it. The excitement that existed in the creation process has faded and you simply want to move onto the next project. Some of us perfectionists know this feeling all too well.  Often times you lose sight of the fact that content creation is a two-part game.


You thought of the concept for the media you wanted to produce. You acquired the materials needed to produce it. You then created the content. This process can take hours, days, months or years to complete.  The creation process is only half the game though and you’ve heard me say before they don’t give you the championship trophy at halftime.  The second half is where the content game is won and lost.


The crowd roars with approval lauding their hero. Another quality piece of media becomes worthy of their attention and potential dollars.  The content producer is celebrated and the demand grows for encore performances. How did this producer get to this arena to even contend for the crowd’s eyeballs and ears? They got here because they knew how to syndicate properly and prepared themselves prior.


Where does your content really belong?  Most people have the usual social channels, Facebook and Twitter, as an outlet for their content. Although these are what I consider defaults, have you looked into more specialized channels? For example, if you are primarily a foodie or crafter, the channels you should target would be Pinterest, Tumblr, and Instagram.  If you are a musician then the channels you should target would be Soundcloud, YouTube, TuneOrg, Reverb Nation, and Bandcamp.  This is just the tip of the iceberg; there are thousands of specialized forums and message boards that your content can be viewed upon as well.  If you really want to seed your content properly then you must find the appropriate outlets. If not, your content will fall on deaf ears and you will miss out on those social kudos that validate your hard work. Take the time to prepare your list of outlets for each piece or type of content you are creating.


Your content is ready to spread out to the masses and you have identified the necessary channels for your work to live on.  You then realize just how tedious it is trying to syndicate to multiple channels. This is where you can use some automated tools that can really speed up the syndication game. Many apps like Instagram allow you to post to multiple social channels in-app, but there are many more that don’t. That’s why I really like the app IFTTT that allows you to set up what they call Internet recipes. These recipes can make posting to multiple channels a breeze. For example, you can have your Facebook posts instantly be shared to your Google+ account or visa versa. There are endless possibilities with this tool and I highly suggest you start using it.


Now that you have a better grip on preparing to syndicate via your own posting efforts, what about making it easier for your readers? At Collective Bias we specialize in bloggers. We see many of our bloggers still missing out on including a basic social share widget on their site.  I can’t stress the importance of including this on your blogs. Without having the share bar, you miss out on those key analytics that help prove the success of your media. If you don’t offer the ease of sharing to your readers then they most likely won’t share it. With modern media consumption and attention levels competing every step of the way you have to give the reader that instant satisfaction of sharing with one click. Here is a great link that highlights some of the most popular wordpress social share plugins. There you have it folks: a little dose of how to prepare to syndicate properly. If you have any other tips or tricks, please share them in the comments!

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