Collective Bias’ VP of Sales, Mike Duley, will be teaming up with Gina Allgaier from Kraft Foods for a professional session at the 4th edition of the Brand Activation Association’s Marketing to Omni-Channel Shopper conference series, Omni-Channel Activation, to provide concrete examples of successful multi-channel marketing techniques and campaigns. If you’re in NYC next month, don’t miss it!
Mike Duley: VP, Sales
Gina Allgaier: Marketing Director, Walmart Team
“Maximizing Consumer Generated Content to Drive Sales”
Consumers are no longer influenced by one form of media. Brands must activate an omni-channel media strategy to reach consumers, especially in this digital world. Learn how Kraft successfully integrates a consumer-generated content strategy to reach its consumers and drive sales. Also, find out specific ways to maximize your social campaigns to work for you.