Kraft Foods and Collective Bias to Speak at Major Shopper Marketing Conference

May 27, 2014
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Collective Bias’ VP of Sales, Mike Duley, will be teaming up with Gina Allgaier from Kraft Foods for a professional session at the 4th edition of the Brand Activation Association’s Marketing to Omni-Channel Shopper conference series, Omni-Channel Activation, to provide concrete examples of successful multi-channel marketing techniques and campaigns. If you’re in NYC next month, don’t miss it!

Speakers:

Mike Duley: VP, Sales

Collective Bias

Gina Allgaier: Marketing Director, Walmart Team

Kraft Foods

BAA’s Marketing to the Omni-Channel Shopper: EAST 2014, June 4, 9:45am – 10:30am

“Maximizing Consumer Generated Content to Drive Sales”

Consumers are no longer influenced by one form of media. Brands must activate an omni-channel media strategy to reach consumers, especially in this digital world. Learn how Kraft successfully integrates a consumer-generated content strategy to reach its consumers and drive sales. Also, find out specific ways to maximize your social campaigns to work for you.

 

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