Written by Jason Francis
The numbers don’t lie. The Internet is continuing to be accessed more and more via mobile smart phones and tablets vs. desktops and laptops. The mobility of society is being reflected in our digital activity and the business world is fully aware of this. Last month the San Francisco based Mobile Week brought its app developer campaign to New York for the first time ever. More so then Social Media Week earlier in the year, Mobile Week is a much more technical nuts and bolts based event. Mobile app designers, coders and developers held panels and sessions about the integration of mobile tech into advertisement and marketing fields.
This event also brought out some of the most creative app designers in the nation to create an app especially for Mobile Week with the plans of completing it for a full public launch. The eventual winner of this competition, call the Hackathon, was a musical app called Fiestafy. This app that takes the hash tag system of Twitter and links it with Spotify for a new personalized touch for music enjoyment. I actually got a chance to speak with one of the members of the Fiestafy team for more info.
One of the most interesting topics that came up was brought up at the #SiliconHarlem discussion panel. The subject of location based, interactive technology really got the people curious and asking questions. Make no doubt that this type of direct brand to consumer engagement is the wave of the future. Collective Bias just recently ran a promotion for the new Duane Reade mobile app with iBeacon store integration. This is a retail support app that once you enter a store with the iBeacon technology it triggers customized info alerts for discounts. The mobile panel also shared a number of instances where this technology was being tested at such as live sports and music events.
Businesses literally do not want to be left behind as potential customers get more mobile with their online presence. Mobile Week NYC was a great initial event and hopefully will become an annual staple as Silicon Alley continues to evolve into a major technological development hub.