With over 152 million blogs in existence today, original engaging content is the best way to stand out in an increasingly crowded space.
Bloggers that use stock photos fall by the wayside. A shopper knows they can go to the manufacturer’s website to get facts about a product, but when someone searches for product information they likely want to dig deeper. They want to see the product in action; they want to see how to use the product. They also want to see the product in the hands of a fellow consumer, someone they trust. Photos need to be clear, original, large, and tell a story.
Every blog post should tell a good story.
A brand’s web site won’t tell the story of how Layna from Behind the Studio likes to craft with her kids on the weekend. On this particular weekend she took sidewalk chalk and turned it into colored playdough.
By telling her weekend crafting story with her kids and showing her reader photos to tell her personal story, she inspires others to start a craft day and even gives them with a recipe to color play dough using chalk.
With Spring comes cleaning. It’s time to open the windows and give a thorough cleaning to your entire home. Jayna gave her readers tips on how to clean. She outlined a solution to unsightly hard water residue that resides on shower heads. Most people choose not to tackle this very common problem. With timely advice, Jayna gives her readers an easy solution to their problems.
Balancing paid vs. unpaid content for bloggers holds the key to engaging readers’s trust and keeping them coming back for more. If a reader stumbles onto a blog full of sponsored content, how can they trust that publisher? Bloggers who stand out from the pack know how to balance sponsored and organic posts.
Being creative can mean different things to different people, but for bloggers it often means taking a product and giving it life. It may mean turning a corndog into Rudolf or fruit into a jungle. Turning something into something better brings out the magic and helps mom turn a healthy snack into an adventure that her child wants to devour.
Creating original, creative content will be your key to success and your ticket to standing out in the crowd.